Florist Technology Network

The Florist Technology Network's purpose is to empower local florists with a new suite of tools. In doing so, there is an opportunity for FTN to disrupt FTD, 1800flowers & Proflowers. These wirehouses are not a good solution due to conflict; they provide services to florists while also competing directly with them. FTN is looking to capitalize on this opportunity and build upon the product by bringing florists onto its platform, establishing a positively-reinforced network of local florists.