About
Parents are the most influential people in college students lives. They are also the people that colleges are least prepared for. An effective and focused parent engagement strategy manages prospective parents to parent alumni, and delivers meaningful benefits for universities - Improvement in student success – students getting academic advice from parents show higher levels of academic achievement - Growth in parent giving – engaged parents are interested in staying involved after graduation CampusESP builds parent engagement strategies, using: - Parent Engagement Review: measures parent involvement levels, assesses parent program effectiveness, identifies opportunities for parent engagement - Next-generation Parent Portal: manages parent information, protects student confidentiality, maintains FERPA compliance, delivers personalized information to parents, encourages balanced parental involvement